Posts about geeky (old posts, page 6)

Epsilon data breach

Experts say the good news is this was not credit card data or Social Security numbers. But Mike Lennon, a reporter at Security Week, says the threat he sees is that this data will give scammers what they need to "personalize the attacks."For example, scammers could build trust by sending a personally addressed email that looks like it comes from an official email address from Marriott or Hilton saying, "Congratulations, you just won a free hotel room...click here to log in to your frequent customer account." Once a customer logs in then scammers have access to more information.

backlash over Amazon cloud music

A new Amazon.com Inc service that lets customers store songs and play them on a variety of phones and computers is facing a backlash from the music industry that could ignite a legal battle. Amazon's Cloud Drive, announced on Tuesday, allows customers to store about 1,000 songs on the company's Web servers for free instead of their own hard drives and play them over an Internet connection directly from Web browsers and on phones running Google Inc's Android software. Sony Music, home to artists such as Shakira and Kings of Leon, was upset by Amazon's decision to launch the service without new licenses for music streaming, said spokeswoman Liz Young.

your phone is a tracking device

Green party politician Malte Spitz sued to have German telecoms giant Deutsche Telekom hand over six months of his phone data that he then made available to ZEIT ONLINE. We combined this geolocation data with information relating to his life as a politician, such as Twitter feeds, blog entries and websites, all of which is all freely available on the internet.By pushing the play button, you will set off on a trip through Malte Spitz's life. The speed controller allows you to adjust how fast you travel, the pause button will let you stop at interesting points. In addition, a calendar at the bottom shows when he was in a particular location and can be used to jump to a specific time period. Each column corresponds to one day.

Facebook Real-Time Ad Targeting

With real-time delivery, the mere mention of having a baby, running a marathon, buying a power drill or wearing high-heeled shoes is transformed into an opportunity to serve immediate ads, expanding the target audience exponentially beyond usual targeting methods such as stated preferences through "likes" or user profiles. Facebook didn't have to create new ads for this test and no particular advertiser has been tapped to participate -- the inventory remains as is.A user may not have liked any soccer pages or indicated that soccer is an interest, but by sharing his trip to the pub for the World Cup, that user is now part of the Adidas target audience. The moment between a potential customer expressing a desire and deciding on how to fulfill that desire is an advertiser sweet spot, and the real-time ad model puts advertisers in front of a user at that very delicate, decisive moment.

Record Companies Sue LimeWire for $75 Trillion

Does $75 trillion even exist? The thirteen record companies that are suing file-sharing company Lime Wire for copyright infringement certainly thought so. When they won a summary judgment ruling last May they demanded damages that could reach this mind-boggling amount, which is more than five times the national debt. Manhattan federal district court judge Kimba Wood, however, saw things differently. She labeled the record companies' damages request "absurd" and contrary to copyright laws in a 14-page opinion.

Think Quarterly - Google's Online Mag

At Google, we often think that speed is the forgotten 'killer application' - the ingredient that can differentiate winners from the rest. We know that the faster we deliver results, the more useful people find our service. But in a world of accelerating change, we all need time to reflect. Think Quarterly is a breathing space in a busy world. It's a place to take time out and consider what's happening and why it matters. Our first issue is dedicated to Data - amongst a morass of information, how can you find the magic metrics that will help transform your business? We hope that you find inspiration, insights, and more, in Think Quarterly.

Anatomy of a Web Crushing

I've previously posted this graph of Pinboard web traffic on the days immediately before and after the Delicious announcement. That small blue bar at bottom shows normal traffic levels from the week before. The two teal mountain peaks correspond to midday traffic on December 16 and 17th. My immediate response was to try to log into the server and see if there was anything I could to do keep it from falling over. Ceglowski's first law of Internet business teaches: "Never get in the way of people trying to give you money", and the quickest way to violate it would have been to crash at this key moment. To my relief, the server was still reachable and responsive. A glance at apachetop showed that web traffic was approaching 50 hits/second, or about twenty times the usual level. This is not a lot of traffic in absolute terms, but it's more than a typical website can handle without warning. Sites like Daring Fireball or Slashdot that are notorious for crashing the objects of their attention typically only drive half this level of traffic. I was expecting to have to kill the web server, put up a static homepage, and try to ease the site back online piecemeal. But instead I benefitted from a great piece of luck.

Anatomy of a Web Crushing