The story of every company begins with a clever hack. Pick any company, read its history, and I'm pretty sure there will be a well-documented origin story that will define its beginning and involves someone building something new and possibly of unexpected value. What isn't documented is the story of every moment before where everyone surrounding the hacker asked, "Why the hell are doing you that?", "Why would you take the risk with so little reward?", or "Why are you wasting your time?" What's not documented are the nine spectacular failures the hacker survived before they built one success.