Posts about reading

Unreasonable

The paradox of an instant, worldwide, connected marketplace for all goods and services:All that succeeds is the unreasonable.You can get my attention if your product is unreasonably well designed, if your preparation is unreasonably over the top, if your customer service is unreasonably attentive and generous and honest. You can earn my business or my recommendation if the build quality is unreasonable for the intended use, if the pricing is unreasonably low or if the experience is unreasonably over-the-top irresistible given the competition.Want to get into a famous college? You'll need to have unreasonably high grades, impossibly positive recommendations and yes, a life that's balanced. That's totally unreasonable.The market now expects and demands an unreasonable effort and investment on your part. You don't have to like it for it to be true.In fact, unreasonable is the new reasonable.

The Strange & Inventive Life of Robert Hooke 1635-1703

The strange and eventful story of one of the great unsung heroes of modern science. Robert Hooke was a scientist and architect and during the late 17th century there was hardly a scientific advance or discovery that he did not have something to do with, or lay claim to. He payed his part in the invention of the barometer, the thermometer, the spring-driven watch, the air pump, the diving bell, the telescope and the calculator. He was also Christopher Wren's assistant in rebuilding London after the Great Fire of 1666. However, he died a pauper and his story is little known. Why was it that Hooke never won the reputation of his famous contemporaries, Isaac Newton, Robert Boyle, Edmund Halley and Christopher Wren? Stephen Inwood goes in search of the man and uncovers this troubled and troublesome chatracter and a story full of incident. Dr Stephen Inwood was born in London in 1947, and was educated at Dulwich College and at Balliol and St Antony's College, Oxford. For twenty-six years he was a college and university history lecturer, but he became a professional writer in 1999. He lives in Richmond, west London, with his wife and three sons.

The Strange & Inventive Life of Robert Hooke 1635-1703