Simulated racers are a diehard group of gamers who thirst for meticulously crafted digital recreations of high horsepower autos. And the pole-sitter for making these "machines" is iRacing. The twelve-year-old company was among the first to use laser scanners to replicate a racetrack inch-by-inch, delivering a level of detail earning the title of a simulation, or "sim," rather than a more run-of-the mill video game like Forza Motorsport or Gran Turismo.
And much like its racetracks, iRacing also uses three-dimensional laser scanning to build its fleet of digital cars, which its more than 60,000 subscribers use to compete online. Even professional NASCAR racers, like Joey Logano and Brad Keselowski, have used these cars to prep for upcoming racetracks, and iRacing recently extended its partnership with Skip Barber Racing School, one of the largest racing schools in the world. It's the super-accurate sim for the pros. And now iRacing is making its next four-wheeled creation.