Power of Twitter? Coke gets 85 million ad views in 24 hours.

In case you wondered about the power of Twitter, Coke would like to tell you that it's "phenominal". After the company purchased the second ever "promoted tweet", it saw 85 million impressions the first 24 hours.According to articles on Yahoo Finance and the Financial Times, those 85 million impressions translated to a rate of 6% engagement, versus a typical .02% for any other type of online ad.