# The Case Of Gravity

Again, you have to reverse this thinking. When doing so, the picture that emerges is that of a gravitational attraction (acceleration defined by a gravitational potential) that results from a tendency of physical systems to evolve such that the holographically available bits saturate with information. This tendency towards bit saturation is an entropic effect, that we experience as gravitational attraction.Verlinde goes further than Newtonian gravity. He discusses inertia, the equivalence principle, the Einstein equation, and also gives some hints towards implications for string theory.