The Hedonic Treadmill

If Only Happiness Were As Easy As Marriage, a Big House, and Kids "People are exposed to many messages that encourage them to believe that a change of weight, scent, hair color (or coverage), car, clothes, or many other aspects will produce a marked improvement in their happiness. Our research suggests a moral, and a warning: Nothing that you focus on will make as much difference as you think."

The Hedonic Treadmill